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Category Archives: Mobile Gaming
Just a reminder: Internet gambling is still not legal in this country. But New Jersey isn’t really concerned with those particulars. Atlantic City casinos may soon be pushing forward with a way for patrons to gamble on their mobile devices.
The state’s Gaming Enforcement Division issued some temporary regulations on gambling on mobile devices, which went into effect last Monday.
The division’s director, David Rebuck, had this to say:
“These regulations are another example of the cooperation of all our partners and use of our own imaginations to move past the prescribed technology. Most importantly in this process was the development of regulations that provided safeguards to prevent underage gambling, and to continually ensure the integrity and security of mobile gaming in New Jersey.”
No casino in the state has yet applied to use such devices, but not out of concern for online gambling’s tenuous legality, but rather due to matters of cost. In an Associated Press article, Wayne Parry writes:
“…it would entail significant costs for casinos that might prove to be a waste if internet gambling is approved, either within New Jersey or nationwide. Several years ago, while Atlantic City was pondering changing its casino smoking laws, several casinos spent millions erecting enclosed smoking lounges that ultimately were not needed when a proposed smoking ban on the casino floor was scrapped.”
The AP article continued:
“The move to allow hand-held gambling devices is one of several expansions of gambling that New Jersey plans for Atlantic City, which is locked in fierce competition with casinos in neighboring states. In addition to its uncertain progress toward internet gambling, New Jersey also plans to offer sports betting, perhaps as soon as December.”
New Jersey Governor Christ Christie has previously expressed concerns about the constitutionality of an in-state internet gambling law. He vetoed one first attempt, arguing that the possibility of unlicensed internet gambling cafes would start appearing. (Well, Governor, if the federal government started regulating this kind of thing, that wouldn’t happen, now would it?)
The move is an attempt to entice younger players to the industry, but lottery retailers in the state are frustrated at the State Lottery Agency, believing it is cutting them out of the process. Currently, retailers can only accept cash, but this new system allows for users to bypass the retailers and use debit cards to buy straight from the state.
But the State Lottery Agency says that retailers will actually benefit from the new players introduced through the online program. The state has planned marketing to encourage players to continue participating at physical locations.
Is Maryland strapped for cash? A report filed by the State Lottery Agency last December expressed a need to reach customers belonging to “ethnicities outside of the Caucasian market.” Well, that’s not very subtle, is it?
The report continued, unflinching in its brutal honesty: “An ecommerce platform featuring an emphasis on mobile commerce would help attract these growth areas, including African-American and Hispanic/Latino consumers.”
The state expects $2.2 million in revenue from online lottery sales in fiscal 2013. Last year, the lottery reported a record $1.8 billion in revenue.
There’s a new app called Pickmoto which aims to simplify sports betting for mobile fantasy sports leaguers. Some have complained about the stat-heavy, complicated interface that challenges the small screens of mobile phones. Enter Ben Peters, Ryan Gerard and James Wildman, who founded Pickmoto last April.
The free app debuted on iOS on August 26 and really brings sports betting down to the simplest question: Who’s going to win the game? There’s no fussing about with the individual performance of players or the point spreads, it’s just no-nonsense “this team is going to beat that team.”
At the moment, the game has been downloaded and played by a few thousand people who have made more than 80,000 picks.
“We’re not trying to replace fantasy sports,” Peters said. “We’re reinventing the experience for mobile play. If you like fantasy sports, you’ll like Pickmoto. Our game is more in sync with what sports is about. It’s less time-consuming and detail-oriented. It offers you a universal score, a total QB rating of sports IQ. More than anything, we’re building Pickmoto to usher in a new era of mobile sports gaming.”
The game uses crowdsourcing to determine a team’s “victory points.” Meaning, if a team isn’t picked to win by a lot of people, the more points that team will offer if it beats the odds and wins. Each week is a new match and you can challenge random opponents on leaderboards that sync up with Facebook and Twitter. The game has in-app purchases which you can make to acquire Gold pins which let you wager on more than one game.
Kind of makes me wonder how many victory points the Chargers are offering right now. They are 2-0 after all. Head over to the App store, download Pickmoto, and start placing your pins.
Have you ever wondered how gambling companies that must adhere to geographical laws keep track of where their business is coming from? They rely on IP tracking, which isn’t very new technology, but as mobile devices continue to grow in popularity among online gamblers, companies will need to figure out the best way to track business from those customers.
Enter Locaid, a company which has just developed a new mobile tracking service that banks and companies can use. Elements of online gambling may be legal in Nevada, but even mobile users are required by law to broadcasting their signals from within the state’s borders. Locaid’s technology ensures that banks, casinos and gambling operators know from where their customers are using their services. If an IP address is revealed to be outside the law, they simply turn it off to that address.
VentureBeat has the full technical rundown of the new Locaid IP Location utility:
Locaid IP Location determines the physical location of web site visitors anywhere in the world using an IP address of the device that initiates an internet session. That address reveals data about the connection originator (such as latitude/longitude, state, zip code, and network information). If it turns up something suspicious, it needs more verification to properly identify the user. Mobile location supplements this verification effort, resulting in multisource location verification. The company makes its technology available to customers through a single applications programming interface for developers.
Locaid is a San Francisco-based company founded in 2009. Seven of the top 10 banks us Locaid, which has data on approximately 350 million devices.